Automatic Call Distributor [ACD]

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An ACD system automatically routes incoming calls to the right agent or department based on rules.

Why it matters:

  • Reduces customer wait time.
  • Ensures calls reach the most qualified or available agent.
  • Improves efficiency and customer satisfaction.

Pro tip: Pair ACD with IVR for smoother call handling — IVR gathers info, ACD routes the call.

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